Market Research – Why Screening For Talkative Respondents Doesn’t Work

We recently published a special report titled 25 Common Field Mistakes to Avoid When Conducting Your Qualitative Market Research. In point #12, we suggest that researchers scrap open-ended screening questions that are intended to identify respondents who are outgoing and able to express themselves.

Here is the complete text of point #12:

“If your screener contains open-ended questions that are intended to elicit expressive types of people, drop those questions. Questions like that don’t work, and they needlessly lengthen your screening process. Yes, you do want to exclude respondents who cannot or will not express themselves, but you don’t need an extra question to identify these people. Well-trained recruiters will eliminate them within the first few minutes of screening. If you want further reassurance that your respondents will be outgoing and talkative, over-recruit and include a pre-discussion telephone interview. This would be conducted by the moderator who would then select appropriate respondents.”

Our suggestions elicited a lot of feedback. Some readers agreed with us, others didn’t. One of the most interesting comments we received came from a qualitative fieldwork manager at a major full-service research firm. It went like this: “I disagree with one item in your list about excluding open end questions from screeners. Good recruiters may be able to easily identify articulate respondents, but tired or distracted recruiters may occasionally go on autopilot…I think a little qualitative in a screener is worth the time.”

Do you agree with this reader’s comment? Should you?

What is an articulation question?

Articulation questions measure a respondent’s ability to communicate. Articulation questions also judge respondents’ expected communicativeness in a focus group or interview.

Some synonyms for “communicative” include: outgoing, open, forthcoming, talkative, unrestrained, chatty. So who decides what is communicative? The recruiter? The recruiting supervisor? The client who reads the verbatims on their daily reports? And how much communicativeness is enough? How much is too much?

Even the most experienced recruiters can’t determine how outgoing, open, forthcoming, talkative, unrestrained or chatty a respondent will be at a future point. That’s a judgment call recruiters are not qualified to make. But they can be counted on to spot respondents who have…

  • language barriers
  • casual attitudes toward the recruiter, the recruiter’s questions or the research
  • reservations about their ability to attend the research
  • any problems communicating during the screening process

What you must watch for…

Respondents get tired or go on autopilot when screening interviews last too long (10 minutes or longer).

Articulation questions don’t belong at the end of your screener. For some reason, articulation screening is almost always performed at the end of the screening interview. But why is a question that is supposedly so important put at the end of the screener, when the chances for respondents to be tired or distracted are the highest? What are recruiters learning about respondents at this point in the process that they don’t already know?

Articulation questions don’t belong at the front of your screener, either. Well-trained recruiters immediately engage respondents in conversation regarding the details of the research. It is during this prelude to the screening questions that recruiters deal with respondents’ questions and concerns and make an assessment about a respondent’s ability to communicate.

Articulation questions aren’t magic bullets that ensure good focus group participants. These questions simply ask recruiters to use their own biased judgment to decide if a respondent can communicate clearly.

Articulation questions lengthen your screener. Remember this. The longer your screener, the higher your costs.

Respondents become anxious when asked questions out of left field that are unrelated to the screening questions. Being asked, “What is a gazinkle?” or “How many different things can you do with a paperclip?” or “If you were a tree…?” might stump even the most articulate respondent. Off-the-wall questioning from recruiters confuses and frustrates respondents. This line of questioning is the moderator’s territory.

Of course, group dynamics and respondent personalities affect how open and responsive respondents will be. For example, a person may be forthcoming over the phone with the recruiter, but feel intimidated if an aggressive personality dominates the group. Or, a respondent may not be as comfortable with the research topic as they thought they’d be and feel out of place – especially if the subject matter offered during recruiting was vague. How can recruiters know how respondents will act in a variety of conditions? Handling reserved respondents is the moderator’s area of expertise.

In fact, moderators are best qualified to know what can and should be expected of respondents in terms of communicativeness and articulation. So it makes sense that, as we suggest in point #12 of our special report, moderators should pre-interview respondents and select the right personalities for the research.

So what about articulation questions being useful for snapping distracted or unconscious recruiters out of their daze (as our reader suggested)? Assuming that a tired, distracted recruiter missed all of the red flags during screening, will the articulation question suddenly remind the recruiter that the respondent isn’t chatty? What should you do about recruiters on “autopilot?” Simple.

The researcher’s job is not to craft questions that keep recruiters alert and focused. Tired or distracted recruiters are not an asset to your research. They don’t help you get great respondents. And neither do articulation questions. Don’t use either of them.

Time to Take Analytics Training Courses

Getting ahead with the fine analytics education publications

In the arena we live in, analytics appear to be taking a the front seat in how businesses perform their selection making technique. This is due to the reality that groups now recognize that there may be great importance in taking a information driven technique to decision making because it results in better effects and system development. This is one manner in which corporations are getting superb returns on their funding.

One of the greatest demanding situations, however, is that there is an analytics abilities hole inside the workforce. This method that the folks that own an appropriate abilties which might be required in riding analytics in selection making are too few.

How to bridge the space

When it comes to analytics education, it’s far essential to comprehend that there is not a single approach that fits every and each organization. There are extraordinary necessities for specific businesses. There are things that may be taken into consideration with a view to recognize the form of education which you want.

Projects are established because of a trouble in commercial enterprise and each one calls for a distinct approach. There are one-of-a-kind forms of analytics understanding that want to be understood so as to pick out the proper one. It is vital to understand the statistical strategies which are normally applied. You do not need to be a guru on this area but simple expertise is generally pretty powerful.

The key capabilities

There are a few specific abilities that permit you to perform well for your activity role. Different types of analyst jobs want distinctive abilities. You should take into account the kind of analyst you want to be. There are special foundational skills that may be taught so that you can let you flow from a ordinary analyst to a statistical one. Change management is one of the most crucial commercial enterprise competencies which you want which will emerge as extraordinary at analytics. There are various levels to the trade management manner that ought to be discovered which will certainly develop on this location

Production Linearity – Eliminating the “Hockey Stick Syndrome”

Why is linear production so important? It’s simple; “It’s where the money is!” Scrap, rework, overtime and poor quality are all non-value-added costs that increased as a function of the famous “Hockey Stick Syndrome”. That is, as we delay our production schedule completions toward the end of the month (or worse, to the end of the financial quarter), there is a tremendous pressure put on Manufacturing that produces shop floor chaos that generates significant non-value-added cost. We usually end up making the production plan and financial forecast because the “Knights in shining armor” come through with a last minute, heroic performance. But, at what cost? Some companies actually give up 10 to 20% of their potential profit margins because they have developed and fostered a manufacturing team that perpetuates the “Hockey Stick Syndrome”.

Companies that continue to live with the end-of-the-quarter “push” will never achieve their full growth and profit potentials. How do you smooth schedules and achieve linear production? The challenge is in how to keep daily pressure on the critical path of schedule achievement. We need to have the visibility of all critical tasks and milestones from day one of the quarter and create team awareness and commitment to their timely achievement. Our manufacturing team must become sensitive and proactive in the execution of early production planning details and they must learn to apply their creativity and energy in a linear style. To be sure, up front planning and execution can yield amazing manufacturing results and lead to profitability beyond expectations.

The most effective production manager I’ve ever known used a huge magnetic board to schedule production planning details and monitor production linearity. An early focus on details, corrective actions and recovery planning was his management style. He would hold early morning meetings every day to status yesterday’s progress on the magnetic board and to establish the daily challenges. He was an expert at team dynamics and his people always new what they had to do and they were always provided the tools to get the job done. The combination of the magnetic board, the morning meetings and his team dynamics skills made this production manger an effective leader and an expert in achieving linear production.

Today many production managers are still trying to solve their linear production problem by pursuing a sophisticated computer software solution. Most companies are now using MRPII/ERP manufacturing systems to control their production environments. These systems do not provide a focus on the detail, up front tasks and milestones that are critical to linear production and consequently have not presented a solution to the “Hockey Stick Syndrome”. On the other hand, using an old magnetic board in this day and age of computer sophistication may not be an acceptable alternative. A good trade-off might be to develop a simple computer spread sheet specially designed to plan critical production milestones and to measure/monitor production linearity.

Using this daily schedule as the “bible”, the next step would be to retrain the “Knights in shining armor” to gradually shift their manufacturing paradigm from end-of-the-quarter “fire fighting” to daily proactive problem solving.

Finally, it is important to differentiate between shipment linearity and production linearity. In a widget, make-to-shelf manufacturing company that build substantial finish goods inventory and in highly engineered capitol equipment manufacturing companies the two linearity measurements will not be equal.

Shipment linearity may be more of a function of Sales’ bookings and customer’s preference rather than nonlinear production. Consequently, the measure of production linearity must be developed to measure the performance of the manufacturing process and not be influenced by Sales bookings or customer related shipment delays.

Pigments Dyes & Inks

Dyes are used for creative, decorative and aesthetic motives but besides these programs did you realize that they play a crucial role in clinical and organic imaging. Some fluorescent and assessment dyes highlight precise organs or cells throughout medical trying out to signify presence of certain diseases. They assume extraordinary importance all through election instances in a few nations by using appearing as identifiers, as an instance crimson dye is used to mark the hands of voters. Sheep herders use wool dyes for marking sheep in the flock. Lasers which can be dye-based totally emit laser mild over numerous wavelengths resulting in laser beams which are ‘tunable’ and those in flip carry out vital capabilities in astronomical studies, medical programs, production and spectroscopy.

Pigments occupy a place of first rate significance within the world of plastics, paints, inks, cosmetics, textiles, meals and many greater. Car finishes, artist’s paints and light reflecting signs get their glow from the pigments which may be both organic or inorganic. They are superior to dyes within the context of keeping their coloration for many years and being capable of face up to powerful mild, intense warmth or intense chemical agent or climate conditions.

Inks are a liquid medium containing pigments or dyes and they are utilized in printing, pens and tattoos. There are a few inks that can motive a everlasting exchange in coloration and that they include anti-counterfeiting inks, a few fountain pen inks, some gel inks and the paper foreign money inks. Reaction with the cellulose inside the paper consequences within the permanency of colour. Though they do no longer fall below the conventional inks, liquids that move into the inkjet technologies are also benefited from the studies performed to in addition expand the conventional inks.

Professionals engaged inside the field of pigments, dyes and inks are targeted on growing novel formulations that require much less luxurious materials, are steadfast of their color, have suitable waft properties, extra stability or engage extra effectively with materials they come into contact with. Pigments and dyes used in ancient portions of artwork and historic artifacts are being analyzed with the aid of the applicable experts to find out new substances in order to be well suited with the ancient pigments and dyes for identifying the ways and methods of restoration and upkeep

Courier Companies Help Businesses In Goods Transit

There is honestly no enterprise segment that does not rely upon courier and delivery transportation. From patron goods producers to retail stores, automobile and elements repairing houses to places of work, hospitals to educational facilities, courier offerings are an critical a part of all. While there are masses of courier businesses reigning anywhere to provide assistance to them, there are myriad forms of delivery offerings to cater to each of the employer’s particular requirements. However, right here are illustrated the 5 maximum not unusual types of courier delivery answers provided by the transit businesses.

International Courier Services

It is the primary and most not unusual shape of carrier discovered in each advanced or commercialized vicinity. It refers to the transportation of goods/offerings across the geographical borders. As the corporations offer transportation from one u . S . To any other, regardless of the space between them, the prices are manifestly very excessive. The users of those offerings comprise of multinational groups, manufacturing enterprise brands, retail brands, or even families.

Same-day transport offerings

This is the most modern form of shipping services that came to the forefront with development in delivery cars and discount of freight costs. Moreover, it changed into brought into motion to pay heed to the last-minute needs of businesses, hospitals and for different emergency offerings. Delivery is deliberately made at the equal day the order is despatched, and it is often availed for the transit of vital documentations.

Online Shipment Services Booking

While everything is transferring to on-line and cellular space, why not courier and delivery services? Users no longer should wait in long queues to ebook offerings from the front table of the courier corporations, nor have they to take their applications to the nearby service outlet. They can now e-book their shipment on line via their mobiles or desktops directly from the organisation’s internet site.